the author

Who Wrote This?

Meet Glenn Llopis, a kid from Azusa, California, who wrote all six books, for the version of you that's still a first draft. Not a motivational-poster adult. Someone who spent twenty years watching what happens when you don't claim yourself early, and decided to do something about it.

Glenn Llopis as a boy in Azusa, California
that's him ↓
the short version

A kid from Azusa who
felt like the odd one out.

Glenn Llopis grew up in Azusa, California, in a Cuban immigrant household where, as he puts it, "discipline, dignity, and the courage to be different were not taught. They were lived." Between a Cuban world at home and an American everything-else the second he walked out the front door, he spent a long time sure it made him the odd one out.

It took him years to figure out the truth this whole series is built on: the angle was never the problem. The angle was the asset. His parents handed him a code he never forgot: work hard, overdeliver, be good to people, give back, and never sacrifice your identity, and taught him to spot opportunity in the exact places where everyone else saw walls.

why he wrote these for you

He's watched too many
grown-ups freeze on one question.

He graduated from UCLA in 1989, and within a few years was running a division at Sunkist, the youngest executive in the company's 100-year history, and a VP by 30. Not because the world made it easy, but because he'd learned to see the doors other people walked right past.

Then he spent twenty years helping adults (CEOs, doctors, leaders inside some of the biggest companies in the world) do one quietly heartbreaking thing: find a self they'd slowly edited away and forgotten. Ask a sharp, successful person what they actually want, and you'd watch them go completely blank.

Trace it back, and the trail almost always started around age 15. That's why these books exist. An adult has to reclaim a self that already eroded. You only have to claim one that's still being written, same idea, twenty years earlier, while it's still easy. He'd rather you never have to reclaim it. That's the whole point: claim, not reclaim.

The world already has more than enough teenagers talking like motivational posters. I have zero interest in manufacturing another one. This is about the real you, the one that never made it into the post.
— Glenn Llopis
why you can trust this

Twenty years of proof,
handed to you early.

This isn't a first try. Everything in the series is adapted from work that's already been tested with grown, accomplished people, just delivered a couple of decades sooner.

20 yrs

helping leaders inside Fortune 500 companies, hospitals, and universities find themselves again

6

leadership books for adults. This teen series is adapted straight from them

Youngest

executive in Sunkist's 100-year history; a VP by 30 who lived the "claim yourself early" idea

HBR·NYT

featured in Harvard Business Review, The New York Times, Fortune & Forbes

LAOP

creator of the method the whole series is built on: Leadership in the Age of Personalization

Forbes.com

18+ year leadership-strategy contributor to Forbes.com who has authored 320+ articles reaching millions globally

the six he wrote for you

Six books. One real you.

Each one adapts a piece of his adult work into something built for 13–18. Tap any cover to dig in.

Lucky Isn't RandomDifferent on PurposeYou, Not a CopyStop Suppressing, Start UnleashingGlow Up. For Real.Mean It.
your move

He wrote it. The rest
is up to you.

Start with the three-minute check-in, or meet the six books he built for exactly where you are.